Marketing and Sales Automation Administrator

Key Responsibilities 

• Marketing & Sales Campaign Orchestration 

• Coordinate the planning, execution, and results analysis of marketing campaigns. 

• Maintain all communication, campaigns, & events on the CRM. 

• Collaborate with internal teams and external vendors to ensure timely delivery of marketing materials, such as brochures, advertisements, and promotional items. 

• Create campaign schedules, track progress, and report on key performance indicators. 

• Design, execute, and oversee AI sales development resources including email and telephone agents 

• Shipment of resources as needed (textbooks, gifts, etc.) 

• AI Strategy & Adoption 

• Treat AI adoption as a strategic imperative — embedding AI tools throughout the marketing lifecycle from content creation and campaign planning through execution and reporting. 

• Leverage AI tools to scale marketing capacity, enabling a small Sales and Marketing team to support a large addressable market without linear headcount growth. 

• Continuously evaluate and implement AI tools that accelerate content generation, campaign planning, execution, and analysis. 

• Create narrative content and optimize websites for AI Search Engine Optimization (SEO) 

• Apply AI to extract insight from campaign and industry data – identifying patterns, risk indicators, and customer engagement trends that inform strategic and operational sales decisions. 

• Support team efforts to embed AI into team workflows, with measurable adoption expectations and AI fluency as an explicit component of team performance. 

• Digital Marketing and Content Creation 

• Monitor and analyze website and social media traffic and user engagement metrics. 

• Collaborate with internal subject matter experts to create regular blog posts and social media posts, with content relevant and useful to our target market. 

• Manage social media accounts, including content scheduling, community engagement, and performance tracking. 

• Coordinate with our web design team to make updates to our product and commercial websites. 

• Maintain and update content repositories, including marketing collateral, images, and videos. 

• Event and Trade Show Coordination 

• Assist in planning and coordinating marketing events, trade shows, and conferences. 
    

• Manage logistics, including booth setup, collateral preparation, and coordination with vendors. 
    

• Track event budgets, evaluate event success, and provide post-event reports. 

Attending events and tradeshows and conferences as required 
  

• Administrative Support 

• Provide general administrative support to the marketing team, including scheduling meetings, organizing documents, and managing calendars, shipments. 
    

• Maintain marketing databases, contact lists, and project documentation. 
    

• Organizing conferences and events. 

• Internal Communication & Admin 

• Create and maintain marketing/communications strategy. 

• Creating and maintaining marketing/communications budgets and actuals. 

• Applying for grant awards. 

• Maintaining marketing budgets and ROI calculations. 

• Maintain the conversion ratio for all conferences / campaigns and other marketing initiatives